Second Level Thinking

Ideas to help you see things differently.

Every fortnight I share one idea from my own work and reading on leadership, decision-making and performance. Free, straight to your inbox.

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Building the Future By Thinking For Yourself

Building the Future By Thinking For Yourself

Published on: 26/02/2026

Issue 42: Lessons from Peter Thiel’s Zero to One on competition, definite optimism, secrets and the power law, and why thinking for yourself matters.

Growth is Vanity, Cash Flow is Sanity

Growth is Vanity, Cash Flow is Sanity

Published on: 10/09/2025

Issue 35: Navigating the tension between expansion and insolvency. How to master COGS, burn rate and runway, with simple tools to stay afloat.