Second Level Thinking

Ideas to help you see things differently.

Every fortnight I share one idea from my own work and reading on leadership, decision-making and performance. Free, straight to your inbox.

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The Taste Premium

The Taste Premium

Published on: 15/10/2026

Issue 53: As AI makes competent work free, knowing what’s worth doing becomes the most valuable human skill. Here’s why, and how to build it.

Your Only Real Opponent

Your Only Real Opponent

Published on: 03/09/2026

Issue 51: The fiercest competition happens inside your own head. What Timothy Gallwey’s Inner Game teaches us about performing under pressure.

The Empire Trap

The Empire Trap

Published on: 23/07/2026

Issue 49: We’ve long measured executives by the size of the army they command. AI is breaking that proxy. Here’s what replaces it.

Elon’s Operating System

Elon’s Operating System

Published on: 01/05/2026

Issue 45: Two new books on Elon Musk reveal the five-step algorithm behind his companies, and how to apply it to your own business and life.

Stop Hiring “B” Players: The Radical Power of 50x Talent

Stop Hiring “B” Players: The Radical Power of 50x Talent

Published on: 23/10/2025

Issue 37: Your leadership is limited by the room you build. How to find, lead and leverage people who shatter the standard performance curve.

The Return to Agency: How to Reclaim Your Power

The Return to Agency: How to Reclaim Your Power

Published on: 30/07/2025

Issue 33: Why what really matters is the incremental improvement of your position. Stop letting the world happen to you and start shaping it.

The Stoic’s Guide to Essentialism

The Stoic’s Guide to Essentialism

Published on: 19/06/2025

Issue 31: How the four virtues of Stoicism provide the foundation for high performance. Why the best leaders focus on patterns rather than symptoms.